The project included the development and production of unique branded merchandise, selection of artists, thematic activities, and creation of a concept-supporting environment.
The party, styled around the 2000s with full-immersion effects, was carefully designed in every detail — from the “bouncer” at the entrance to master-class zones and the branding of push-button phones.
Guests enjoyed diverse interactive zones: cocktail show, cocktail casino and cocktail workshop, aerography, beauty bar, jewelry and phone case customization master classes, a game slide, and other activities.
This format created a dynamic space where guests did not just attend the event but lived through an experience that brought back the atmosphere of the 2000s.
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