MICEVERSA DMC was founded after one of the largest international sporting events held in Russia — the 2018 FIFA World Cup. In two years of its existence, MICEVERSA established a number of representative offices in 9 countries: Italy, Belgium, Denmark, the Netherlands, the United Kingdom, South Africa, India, the USA, and Argentina.

During the preparation for the championship, a team was formed within the framework of a South African tourism holding project. In the course of this joint work, the team not only became a well-coordinated and structured unit but also gained invaluable experience working with multi-thousand VIP groups, celebrities, and colleagues in event organization from other countries.